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Philip Cragg

Programme Manager: Marketing

Philip is a subject specialist within the higher education marketing arena. His areas of interest include marketing, digital marketing, social media marketing, e-business and e-commerce.

Philip is currently the Programme Manager and a Lecturer within the Marketing Major at Bahrain Polytechnic. Previous to Philip’s current role he worked for Calderdale Higher Education Centre, as Lecturer in Business & Management, as well as being an associate lecturer for Leeds Metropolitan University for three years. During this time Philip has also undertaken roles as a lecturer of e-business, digital marketing and e-commerce at the University of Huddersfield. Prior to this Philip spent five years at Shipley College, as a Lecturer of e-Business & Enterprise.

Additionally, Philip has over ten year’s industry experience, working as a Senior IT Analyst at O2, one of the largest Telecommunications Companies in the UK and as a Marketing Manager for a Small Management Consultancy.

On an academic note, Philip holds an MSc in e-Business with Distinction, a Post Graduate Certificate in Education (PGCE), and a BA (Hons) in Business Administration, as well as various other professional and academic qualifications related to his specialities. Philip is currently undertaking nascent research that is focused upon the utilisation of pervasive and ubiquitous technology in marketing.

Academic Qualifications Obtained

2011M.Sc. in e-Business (Distinction), The University of Huddersfield, England, United Kingdom. 
2007Post Graduate Certificate in Education (PCET), The University of Huddersfield, England, United Kingdom.
1995BA (Hons) Business Administration, The University of Huddersfield, England, United Kingdom.

Professional Certifications

ITIL Accredited – Foundation Certificate in IT Service Management (ISEB).
Courion – IT Systems Administrator Certified.
Hootsuite Social Media Management Professional Certification.

Teaching Expertise

 

2015 -PresentTutor in Marketing, Bahrain Polytechnic, Kingdom of Bahrain.
2012 -2015Higher Education Lecturer in Business & Management, Calderdale Higher Education Centre, England, United Kindom.
2012- 2015Associate Lecturer, Leeds Metropolitan University (Calderdale Higher Education Centre), England, United Kindom.
2012 – 2014Lecturer in e-Business, e-Commerce & Digital Marketing, The University of Huddersfield, England, United Kindom.
2007 – 2012Lecturer in e-Business and Enterprise, Shipley College, England, United Kindom.
2006 – 2007Lecturer in Business, Calderdale College, England, United Kindom.

Relevant Industry Expertise

Senior IT Analyst (Courion IT Systems Administrator), O2, England, United Kingdom.
Marketing Manager, Management Consultancy, England, United Kingdom.

Research

Nascent research is focused upon the utilisation of pervasive and ubiquitous technology in marketing.

Publications

Shuqair, S. & Cragg, P.  (2017).  The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination.  The Asia Pacific Journal of Advanced Business and Social Studies (APJABSS). (In Press).

Shuqair, S. & Cragg, P.  (2017).  ‘The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination’.  Paper presented to the 1st International Conference on Advanced Research (ICAR -2017), Bahrain.  January 2017.

Shuqair, S., Cragg, P., Zaidan, A. and Mitchell, T.  (2016). The Influence of Users Generated Content on Attitude Towards Brand And Purchase Intentions – Case of Bahrain.  International Journal of Business Marketing and Management (IJBMM).

Vol 1 (5), pp. 09-20.

Cragg, P. L. (2014) The future utilisation of e-commerce, e-marketing and e-business by post compulsory education providers (Unpublished).

Cragg, P. L. (2011)  Can e-Business take Further Education Colleges into a Challenging

Future?  Unpublished M.Sc. e-Business Dissertation.  The University of Huddersfield.

Boards, Advisory committees, Professional organizations

MDigMA – Professional Member of the Digital Marketing Association.

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