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Programme Length

  • Single Major: 8 Semesters (Full Time)
  • Double Major: 9 Semesters (Full Time)

Programme Entry Requirements

Applicants need to be competent in English and Maths and can show this by:

  • Passing the English and Maths selection tests at the required entry level; or
  • Passing English and Maths in the Foundation programme [CAP]

 

Course Fees Download Brochure

 

 

 

 

Introduction and Programme Aims

DSC_0157Graduates of the Bachelor of Business will have a broad understanding of the business environment as well as technical and employability skills.

Graduates will have the skills to enable them to be successful in their chosen career whether it is accounting, banking and finance, human resource management, management, or marketing.

The Bachelor of Business programme aims to produce graduates who:

  • have the requisite skills demanded in the 21 Century workplace, supported by specific skills in key areas of business
  • are aware of the legal, ethical and professional standards
  • will be conversant with the latest business tools and techniques to be flexible and adaptable in the work place
  • are skilled, work-ready and prepared for life-long learning
  • have the skills required to choose the optimal solution for a particular problem and to implement it following professional standards
  • have the skills that enable them to work effectively in teams and to coherently present their ideas in written and oral form to a range of audiences

Majors

  • Accounting
  • Banking & Finance
  • Human Resource Management
  • Management
  • Marketing
  • Double Major (any two of the above)

Graduate Profile

Graduates of the Bachelor of Business will have a broad understanding of the business environment as well as the necessary technical skills to allow them to be successful in their chosen career.
They will:

  • Demonstrate a detailed knowledge of core business concepts and a broad understanding of the changing business environment
  • Evaluate business perspectives and adapt strategies to deal with varied (defined and some undefined) business contexts
  • Practice as professionals using 21 Century skills.
  • Possess other competencies, dependent on the Major studied.

Career Opportunities

Career pathways include but are not limited to:

Marketing:

  • Brand Manager
  • Content Marketer
  • Digital Marketing Executive
  •  Market Analyst
  • Marketing Coordinator
  • Product Manager
  • Public Relations Executive
  • SEO Executive
  • Social Media Specialist

Management:

  • Account Executive
  • Business Manager
  • Business Researcher
  • Events Advisor
  • Management Consultant
  • Operations Manager
  • Production Supervisor
  • Project Manager

Banking & Finance

  • Commercial Banker
  • Commodities Trader
  • Corporate Banker
  • Corporate Treasurer
  • Financial Manager
  • Investment Banker
  • Portfolio Analyst
  • Securities Analyst
  • Stock Broker

Accounting

  • Chartered Accountant
  • Chief Financial Officer
  • Corporate Accountant
  • External Audit Partner/Manager/Supervisor
  • Internal Auditor
  • Management Accountant
  • Tax Adviser

Human Resource Management

  • General Manager
  • HR Business Partner
  • HR Manager
  • HR Generalist
  • HR Specialist
  • Management Consultant

 

 

Accreditation and Partnerships

  • The Accounting Major is accredited by ACCA (with 9 exemptions) and by CIMA (with 9 exemptions) and is seeking accreditation from other Professional Accountancy Bodies
  •  The Marketing Major is accredited by CIMA (with seven exemptions) and recognized by Hootsuite with the award of the Hootsuite Social Marketing Certification, the holders of which are listed in the Hootsuite Social Media Marketing Certified Professionals Directory.
  • All the other Majors are accredited by CIMA (with seven exemptions)

Teaching and Assessment

The programme is delivered through a mixture of interactive classroom lectures that involve case scenario analysis and problem-solving tasks, research projects, computer laboratory workshops, guest speakers, online forums and discussions, self-directed learning, small business set-up experiences; group activities.
Assessment for the programme is achievement-based, and assessment types may be drawn from:

  • Practical business projects.
  • Written reports/projects/portfolios/essays/reflective journals.
  • Presentations.
  • Case studies.
  •  Tests and examinations.
  • Research projects.

Industry Projects

In the final year of the Programme, students are required to complete a full-semester course (The Industry Project) based around a “real world” business problem.  This very often involves being in the work environment for 12 to 15 weeks, working on a problem identified by the client company, and producing an academic report as well as the specified client deliverable.

Qualifications

One of the following:

  • Bachelor of Business (Accounting)
  • Bachelor of Business (Banking & Finance)
  • Bachelor of Business (HRM)
  • Bachelor of Business (Management)
  • Bachelor of Business (Marketing)
  • Bachelor of Business (Double Major)
  • Bachelor of Business (Accounting and Banking & Finance)
  • Bachelor of Business (Accounting and HRM)
  • Bachelor of Business (Accounting and Management)
  • Bachelor of Business (Accounting and Marketing)
  • Bachelor of Business (Banking & Finance and HRM)
  • Bachelor of Business (Banking & Finance and Management)
  • Bachelor of Business (Banking & Finance and Marketing)
  • Bachelor of Business (HRM and Management)
  • Bachelor of Business (HRM and Marketing)
  • Bachelor of Business (Management and Marketing)
  • Bachelor of Business (Unendorsed) – this is a general business degree with no Major but eligible for an award of a Bachelor of Business.
  • Diploma in Business – this is awarded to those who do not meet the requirements for an award of a degree but have accumulated enough credits to be recognised

Summary of Programmes Structure

To be awarded a Bachelor of Business degree, students must complete a four year programme of study; four-and-half in the case of Double Major.

In the first two years of the programme, students will study core business courses that are the foundation for their major subjects.

In year three and year four they will study Major courses.  The current Majors are Accounting, Banking & Finance, HRM, Management, and Marketing.  All students have to complete an Industry Project based on their Major.
Academic Advising is available to students throughout their time on the Bachelor of Business Programme.

Courses

Core Courses

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Normally Taken Year Course Title Course Code Mandatory / Elective NQF Level NQF Credit
1 English Communication 1 EL5001 Mandatory 5 15
1 English Communication 2 EL5002 Mandatory 5 15
1 Introduction to Marketing BU6001 Mandatory 6 15
2 English Skills A EL6003 Mandatory 6 15
2 English Skills B EL6004 Mandatory 6 15
1 Introduction to Accounting BU6005 Mandatory 6 15
1 Quantitative Business Methods BU6006 Mandatory 6 15
1 Introduction to Economics BU6007 Mandatory 6 15
1 Applied Communication BU6008 Mandatory 6 15
2 English for Specific Purposes 3 EL6901 Mandatory 6 15
2 English for Specific Purposes 4 EL6902 Mandatory 6 15
2 Introduction to Management BU6004 Mandatory 6 15
2 Introduction to Finance BU6009 Mandatory 6 15
2 Management Information Systems BU6010 Mandatory 6 15
2 Business Research Methods BU6011 Mandatory 6 15
2 Human Resource Management BU7002 Mandatory 7 15
2 Business Law BU7003 Mandatory 7 15
3 Project Management BU6012 Mandatory 6 15

Marketing Major

Normally Taken Year Course Title Course Code Mandatory / Optional NQF Level NQF Credit
3 Integrated Marketing Communication BU7101 Mandatory 7 15
3 Digital Marketing BU7102 Mandatory 7 15
3 Market Research BU7103 Mandatory 7 15
3 Social Media Marketing BU7104 Optional 7 15
3 International Marketing BU8100 Optional 8 15
3 Brand Management BU8103 Optional 8 15
3 Advanced Digital Marketing BU8104 Mandatory 8 15
4 Services Marketing BU7100 Optional 7 15
4 Marketing Management BU8101 Optional 8 15
4 Marketing Planning BU8102 Optional 8 15
4 Collaborative Industry Project: Marketing BU8199 Mandatory 8 15

Management Major

Normally Taken Year Course Title Course Code Mandatory / Optional NQF Level NQF Credit
3 Advanced Supervisory Management BU7200 Mandatory 7 15
3 Operations Management BU7201 Mandatory 7 15
3 Organisational Behaviour BU7202 Mandatory 7 15
3 Improving Quality in the Workplace BU7204 Optional 7 15
3 International Business BU8200 Optional 8 15
4 Leadership BU7203 Mandatory 7 15
4 Collaborative Industry Project BU8099 Mandatory 8 60
4 Strategic Management BU8202 Optional 8 15
4 Enterprise Development BU8203 Optional 8 15
4 Contemporary Management in a Gulf Context BU8204 Optional 8 15

Finance and Banking Major

Normally Taken Year Course Title Course Code Mandatory / Optional NQF Level NQF Credit
3 Corporate Finance BU7300 Mandatory 7 15
3 Money & Banking BU7301 Mandatory 7 15
3 Investment & Portfolio Management BU7302 Mandatory 7 15
3 Financial Accounting II BU7400 Mandatory 7 15
3 Islamic Finance I BU7303 Optional 7 15
3 Derivatives & Alternative Investments BU8301 Optional 7 15
4 Financial Risk Management BU8300 Optional 8 15
4 International Finance BU8302 Optional 8 15
4 Islamic Finance II BU8303 Optional 8 15
4 Collaborative Industry Project BU8099 Mandatory 8 60

Accounting Major

Normally Taken Year Course Title Course Code Mandatory / Optional NQF Level NQF Credit
3 Corporate Finance BU7300 Mandatory 7 15
3 Financial Accounting II BU7400 Mandatory 7 15
3 Accounting Systems BU7402 Mandatory 7 15
3 Cost Accounting BU7403 Mandatory 7 15
3 Financial Management BU7404 Mandatory 7 15
3 Auditing BU8400 Mandatory 8 15
4 Management Accounting BU7401 Mandatory 7 15
4 Collaborative Industry Project BU8099 Mandatory 8 60
4 Taxation BU8401 Mandatory 8 15
4 Financial Reporting BU8402 Mandatory 8 15

Human Resource Management Major

Normally Taken Year Course Title Course Code Mandatory / Optional NQF Level NQF Credit
3 Organisational Behaviour BU7202 Mandatory 7 15
3 Leadership BU7203 Mandatory 7 15
3 Resourcing & Talent Management BU7700 Mandatory 7 15
3 Employee Relations BU7701 Mandatory 7 15
3 Learning and Talent Development BU8700 Mandatory 8 15
4 International HRM BU7702 Mandatory 7 15
4 Collaborative Industry Project BU8099 Mandatory 8 60
4 Rewards Management BU8701 Mandatory 8 15
4 Strategic HRM BU8702 Mandatory 8 15

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