Bachelor of Web Media
Programme Entry Requirements
Applicants need to be good at basic computer skills and basic maths.
Introduction and Programme Aims
This programme is suitable for students interested in the art, science and business of the World Wide Web. Working on real-world projects in teams, students learn all aspects of online digital production then specialise in design, development or management. Students can include courses from the ICT, Visual Design and Business programmes in their Web Media degree. Students also have the chance to work in industry for the last two years while completing the degree part-time. Combining the art of content development with the technology of multimedia programming, students gain first hand experience in professional website production in both simulated and real work environments.
The programmes flexible structure allows students to develop their skills in any aspect of website production. Courses will be tailored to the careers that students wish to pursue.
A graduate of this programme will have advanced skills in at least 3 of the following areas:
In addition graduates will be able to:
There is a shortage of skilled web specialists and this degree is a preparation for a variety of careers including:
Graduates will be sought-after employees in any company or sector of the economy which uses websites as part of their business operations. As a web specialist you will work in the industries of your choice, e.g. marketing, travel, banking, government or universities. Many Web specialists choose to become independent contractors, working in several different sectors.
Teaching and Assessment
Becoming a Web specialist requires a high level of technical expertise, combined with real-world project experience and problem-solving skills. Students work constantly on website projects, from the design phase through to development, then maintenance and content management.
Industry placement in eContent departments, advertising agencies, or digital studios will occur from Year 2 of the programme.
Summary of Qualifications
Summary of Programme Structure
In the first year of the programme students study a range of core subjects related to each major: English, Web authority, Internet & multimedia technology and Web design. This enables students to choose majors in later years.
In the second year students develop technical skills further and study the business side of the Web Media industry.
In the third and fourth years students specialize in technology, design or management and have opportunities to work on industry and community projects to prepare them for entry into the industry.
Problem-based learning is a feature of the programme and this approach develops team working, communication and critical thinking skills which are an essential characteristic of any graduate.
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