Bahrain Polytechnic’s Business Faculty hosted the annual Market Day at the campus on 3rd December 2015; where students showcased their products to the public in a span of four hours as part of their “Introduction to Marketing” course.
Themed under “Bahraini Potentials”, 32 businesses were hosted on the day, ranging from T-shirts and food stalls to photo booths and an entertainment corner.
Prior to the Market Day event, the students needed to come up with a business idea during the semester, followed by a business and marketing plan. During the event, evaluation forms were handed out to the customers to assess the business idea. The students would then need to prepare a presentation to the tutors on the outcomes of their businesses.
Market Day perfectly falls under the teaching style of the Polytechnic, according to Acting CEO Dr. Mohamed Al Aseeri, as not only will the students be prepared for the labor market, but they will be entrepreneurs as well.
“Our problem-based learning approach enables our students to be more involved in practical work, and that’s how they can get ready for the corporate world.” stated Dr. Al Aseeri, who was alongside the executive management which toured the Market Day.
“It’s great to see our students coming up with their own business, especially at such a young age. This gives them a solid foundation of how businesses are set-up and managed.”
The problem-based learning approach helps build a stronger labor market in Bahrain as per the goals of the Bahrain 2030 Vision; a vision the Polytechnic strives to meet.
“Using this teaching practice helps our students meet the market demand for skilled graduates, which is why we built our programmes as per labor market requirements.
“I’m pleased with the efforts of our students, and hopefully we can continue conducting similar events in the future.” concluded the Acting CEO.