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Philip Cragg

Programme Manager: Marketing

Academic Qualifications Obtained

2011M.Sc. in e-Business (Distinction), The University of Huddersfield, England, United Kingdom. 
2007Post Graduate Certificate in Education (PCET), The University of Huddersfield, England, United Kingdom.
1995BA (Hons) Business Administration, The University of Huddersfield, England, United Kingdom.

Professional Certifications

ITIL Accredited – Foundation Certificate in IT Service Management (ISEB).
Courion – IT Systems Administrator Certified.
Hootsuite Social Media Management Professional Certification.

Teaching Expertise

 

2015 -PresentTutor in Marketing, Bahrain Polytechnic, Kingdom of Bahrain.
2012 -2015Higher Education Lecturer in Business & Management, Calderdale Higher Education Centre, England, United Kindom.
2012- 2015Associate Lecturer, Leeds Metropolitan University (Calderdale Higher Education Centre), England, United Kindom.
2012 – 2014Lecturer in e-Business, e-Commerce & Digital Marketing, The University of Huddersfield, England, United Kindom.
2007 – 2012Lecturer in e-Business and Enterprise, Shipley College, England, United Kindom.
2006 – 2007Lecturer in Business, Calderdale College, England, United Kindom.

Relevant Industry Expertise

Senior IT Analyst (Courion IT Systems Administrator), O2, England, United Kingdom.
Marketing Manager, Management Consultancy, England, United Kingdom.

Research

Nascent research is focused upon the utilisation of pervasive and ubiquitous technology in marketing.

Publications

Shuqair, S. & Cragg, P.  (2017).  The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination.  The Asia Pacific Journal of Advanced Business and Social Studies (APJABSS). (In Press).

Shuqair, S. & Cragg, P.  (2017).  ‘The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination’.  Paper presented to the 1st International Conference on Advanced Research (ICAR -2017), Bahrain.  January 2017.

Shuqair, S., Cragg, P., Zaidan, A. and Mitchell, T.  (2016). The Influence of Users Generated Content on Attitude Towards Brand And Purchase Intentions – Case of Bahrain.  International Journal of Business Marketing and Management (IJBMM).

Vol 1 (5), pp. 09-20.

Cragg, P. L. (2014) The future utilisation of e-commerce, e-marketing and e-business by post compulsory education providers (Unpublished).

Cragg, P. L. (2011)  Can e-Business take Further Education Colleges into a Challenging

Future?  Unpublished M.Sc. e-Business Dissertation.  The University of Huddersfield.

Boards, Advisory committees, Professional organizations

MDigMA – Professional Member of the Digital Marketing Association.

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