Programme Manager: Marketing
|2011||M.Sc. in e-Business (Distinction), The University of Huddersfield, England, United Kingdom.|
|2007||Post Graduate Certificate in Education (PCET), The University of Huddersfield, England, United Kingdom.|
|1995||BA (Hons) Business Administration, The University of Huddersfield, England, United Kingdom.|
|ITIL Accredited – Foundation Certificate in IT Service Management (ISEB).|
|Courion – IT Systems Administrator Certified.|
|Hootsuite Social Media Management Professional Certification.|
|2015 -Present||Tutor in Marketing, Bahrain Polytechnic, Kingdom of Bahrain.|
|2012 -2015||Higher Education Lecturer in Business & Management, Calderdale Higher Education Centre, England, United Kindom.|
|2012- 2015||Associate Lecturer, Leeds Metropolitan University (Calderdale Higher Education Centre), England, United Kindom.|
|2012 – 2014||Lecturer in e-Business, e-Commerce & Digital Marketing, The University of Huddersfield, England, United Kindom.|
|2007 – 2012||Lecturer in e-Business and Enterprise, Shipley College, England, United Kindom.|
|2006 – 2007||Lecturer in Business, Calderdale College, England, United Kindom.|
|Senior IT Analyst (Courion IT Systems Administrator), O2, England, United Kingdom.|
|Marketing Manager, Management Consultancy, England, United Kingdom.|
Nascent research is focused upon the utilisation of pervasive and ubiquitous technology in marketing.
Shuqair, S. & Cragg, P. (2017). The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination. The Asia Pacific Journal of Advanced Business and Social Studies (APJABSS). (In Press).
Shuqair, S. & Cragg, P. (2017). ‘The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination’. Paper presented to the 1st International Conference on Advanced Research (ICAR -2017), Bahrain. January 2017.
Shuqair, S., Cragg, P., Zaidan, A. and Mitchell, T. (2016). The Influence of Users Generated Content on Attitude Towards Brand And Purchase Intentions – Case of Bahrain. International Journal of Business Marketing and Management (IJBMM).
Vol 1 (5), pp. 09-20.
Cragg, P. L. (2014) The future utilisation of e-commerce, e-marketing and e-business by post compulsory education providers (Unpublished).
Cragg, P. L. (2011) Can e-Business take Further Education Colleges into a Challenging
Future? Unpublished M.Sc. e-Business Dissertation. The University of Huddersfield.
MDigMA – Professional Member of the Digital Marketing Association.