Philip Cragg
Programme Manager: Marketing
Academic Qualifications Obtained
| 2011 | M.Sc. in e-Business (Distinction), The University of Huddersfield, England, United Kingdom. |
| 2007 | Post Graduate Certificate in Education (PCET), The University of Huddersfield, England, United Kingdom. |
| 1995 | BA (Hons) Business Administration, The University of Huddersfield, England, United Kingdom. |
Professional Certifications
| ITIL Accredited – Foundation Certificate in IT Service Management (ISEB). |
| Courion – IT Systems Administrator Certified. |
| Hootsuite Social Media Management Professional Certification. |
Teaching Expertise
| 2015 -Present | Tutor in Marketing, Bahrain Polytechnic, Kingdom of Bahrain. |
| 2012 -2015 | Higher Education Lecturer in Business & Management, Calderdale Higher Education Centre, England, United Kindom. |
| 2012- 2015 | Associate Lecturer, Leeds Metropolitan University (Calderdale Higher Education Centre), England, United Kindom. |
| 2012 – 2014 | Lecturer in e-Business, e-Commerce & Digital Marketing, The University of Huddersfield, England, United Kindom. |
| 2007 – 2012 | Lecturer in e-Business and Enterprise, Shipley College, England, United Kindom. |
| 2006 – 2007 | Lecturer in Business, Calderdale College, England, United Kindom. |
Relevant Industry Expertise
| Senior IT Analyst (Courion IT Systems Administrator), O2, England, United Kingdom. |
| Marketing Manager, Management Consultancy, England, United Kingdom. |
Research
Nascent research is focused upon the utilisation of pervasive and ubiquitous technology in marketing.
Publications
Shuqair, S. & Cragg, P. (2017). The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination. The Asia Pacific Journal of Advanced Business and Social Studies (APJABSS). (In Press).
Shuqair, S. & Cragg, P. (2017). ‘The Immediate Impact Of Instagram Posts On Changing The Viewers Perceptions Towards Travel Destination’. Paper presented to the 1st International Conference on Advanced Research (ICAR -2017), Bahrain. January 2017.
Shuqair, S., Cragg, P., Zaidan, A. and Mitchell, T. (2016). The Influence of Users Generated Content on Attitude Towards Brand And Purchase Intentions – Case of Bahrain. International Journal of Business Marketing and Management (IJBMM).
Vol 1 (5), pp. 09-20.
Cragg, P. L. (2014) The future utilisation of e-commerce, e-marketing and e-business by post compulsory education providers (Unpublished).
Cragg, P. L. (2011) Can e-Business take Further Education Colleges into a Challenging
Future? Unpublished M.Sc. e-Business Dissertation. The University of Huddersfield.
Boards, Advisory committees, Professional organizations
MDigMA – Professional Member of the Digital Marketing Association.
