Programme Length and Credit

  • 8 Semesters (Full-Time) – 480 credits

Programme Entry Requirements

Applicants must achieve the minimum requirements in the English and Mathematics entry tests OR passing Maths and English courses in the Foundation programme.





Course Fees Download Brochure

Introduction and Programme Aims

DSC_0025This programme is suitable for students interested in the art, science and business of the World Wide Web. Working on real-world projects in teams, students learn all aspects of online digital production then specialise in design, development or management. Students can include courses from the ICT, Visual Design and Business programmes in their Web Media degree. Combining the art of content development with the technology of multimedia programming, students gain first hand experience in professional website production in both simulated and real work environments.
The programme’s flexible structure allows students to develop their skills in any aspect of website production. Courses will be tailored to the careers that students wish to pursue.
The programme aims to:

  • Provide “hands on”, highly interactive learning experiences, taking into account relevant industry issues
    of today, as well as issues that will fuel and inspire the fields of internet design, development and e-business in the future.
  • Provide an environment which encourages students to achieve excellence within their discipline areas and to develop their cultural and aesthetic sensitivities, leading them to an understanding of those human factors so essential to the communication of information.

Graduate Profile

A graduate of this programme will have advanced skills in at least 3 of the following areas:

  • Web design.
  • Streaming multimedia.
  • Animation.
  • Game design and development.
  • Content management.
  • Programming.
  • Social Media for eMarketing.
  • Web creation software.
  • Short film production.
  • Mobile device programming.
  • Information systems project management.
  • Internet security.
  • Web writing.

Career Opportunities

There is a shortage of skilled Web specialists and this degree is a preparation for a variety of careers including:

  • Web design.
  • Web development.
  • Games design.
  • Interactive multimedia production.
  • PHP/MySQL programming.
  • eContent for business and government management.
  • Webmastering.
  • eBusiness entrepreneurship.
  • Online information systems management.
  • eMarketing.
  • Search engine marketing.

Graduates will be sought-after employees in any company or sector of the economy which uses websites as part of their business operations, e.g. marketing, travel, banking, government or universities. Many Web specialists choose to become independent contractors, working in several different sectors.

Teaching and Assessment

Becoming a Web specialist requires a high level of technical expertise, combined with real-world project experience and problem-solving skills. Students work constantly on website projects, from the design phase through to development, then maintenance and content management.
A problem-based learning approach is used in many courses to encourage learners to develop good teamwork, communication, critical thinking and leadership skills.

Work Placement

Industry placement in eContent departments, advertising agencies, or digital studios will occur from Year 3 of the programme.


  • Bachelor of Web Media

Summary of Programme Structure

In the first year of the programme students study a range of core subjects related to each major: English, Web authority, Internet & multimedia technology and Web design. This enables students to choose majors in later years. In the second year students develop technical skills further and study the business side of the Web Media industry. In the third and fourth years students specialize in technology, design or management and have opportunities to work on industry and community projects to prepare them for entry into the industry.
Problem-based learning is a feature of the programme and this approach develops team working, communication and critical thinking skills which are an essential characteristic of any graduate.

Specific courses being delivered in this programme can be found at the Polytechnic’s website under “Bachelor of Web Media”.

Web Media Courses

Web Media Courses

Normally Taken Year Course Title Course Code Mandatory / Elective NQF Level NQF Credit
1 English Communication 1 EL5001 5 15
1 English Communication 2 EL5002 5 15
1 Website Authoring 1 WM6001 6 15
1 Internet & Multimedia Technology 1 WM6002 6 15
1 Web Design 1 WM6003 6 15
1 Website Authoring 2 WM6004 6 15
1 Internet & Multimedia Technology 2 WM6005 6 15
1 Introduction to e-Marketing & Social Media WM6009 6 15
1 Digital Animation WM6011 6 15
2 English for Specific Purposes 3 EL6901 6 15
2 English for Specific Purposes 4 EL6902 6 15
2 Audio & Video WM6006 6 15
2 Content Management 1 WM6007 6 15
2 Strategic Web Communication & Content Creation WM6008 6 15
2 Mobile Web Development WM7001 7 15
2 3D Modelling and Animation 1 WM7002 7 15
3 Human Computer Interaction WM7003 7 15
3 Web Programming 1 WM7005 7 15
3 Web Marketing WM7007 7 15
3 Audio and Video Advanced WM8001 8 15
3 Web Programming 2 WM8002 8 15
3 Advanced Design for the Web WM8005 8 15
4 Web Media Project WM7008 7 30
4 e-Business WM8003 8 15
4 Advanced Interactive Applications WM8004 8 15
4 e-Commerce & Entrepreneurship WM8006 8 15
4 Cooperative Learning Project WM8008 8 30

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