Amir M. Zaidan


Academic Qualifications Obtained

2006Masters Of Business Administration, AOU, Bahrain 
2000BA Arts and Literature, AS University, Egypt
1996GCSE, BC, Bahrain 
1996GSC, Bahrain


Professional Certifications

2011Certified Trainer, International Academy for Training and Consulting (IATC), Bahrain
2008Postgraduate Certificate in Tertiary Adult Teaching, Christchurch Polytechnic Institute of Technology, New Zeeland


Teaching Expertise

2008-PresentHigher Education Business Tutor/ Graduation Industry projects’ academic supervisor, Bahrain Polytechnic, Bahrain.
2006-2009Higher Education Tutor of Management Courses, AO University, Bahrain / KSA
2003-2007Higher Education Tutor of Business English, Arab Academy for Science, Technology & Maritime Transport DA, Bahrain.
2001-2003Corporate Business and Career Development Tutor for continued post Graduate education, Berlitz International Centre, Egypt


Relevant Industry Expertise

2008-2018Marketing consultant for SME companies in the GCC
2008-2009Institutional Marketing and Liaison Assistant Manager ,Bahrain Polytechnic, Bahrain
2007-2008Marketing officer and coordinator of  MBA (UK-Leicester) Programme, Bahrain



Marketing, consumer behavior, Workforce
Impact of demographic variables on customer motivation in shared economy and peer to peer networked services.
The Influence of Users Generated Content on Attitudes Towards Brand And Purchase Intentions.
Building the Workforce
Consumer Behavior, Higher Education students are the products not customers from a marketing perspective, Redefining marketing in the Bahrain Business community


  • Zaidan, A., Shuqair, S., Cragg, P. and Mitchell, T.  (2017).  ‘Do demographic variables affect traveller’s motivations towards choosing peer to peer networked hospitality rentals?’  Paper presented to the 9th International Tourism Congress (ITC ’17), Peniche, Portugal.  November 2017.
  • Zaidan, A., Shuqair, S., Cragg, P. and Mitchell, T.  (2016). The Influence of Users Generated Content on Attitude Towards Brand And Purchase Intentions – Case of Bahrain.  International Journal of Business Marketing and Management (IJBMM). Vol 1 (5), pp. 09-20.

Boards, Advisory Committees, Professional Organisations

  1. Member of Digital Marketing Association (MDigMA).
  2. Academic Member, Student Council Election Committee-Academic, Bahrain Polytechnic, Bahrain, 2014
  3. Member ,Enterprise Development Centre Advisory Committee,  Bahrain Polytechnic, Bahrain, 2012-2014
  4. Member of Faculty Board School of business and Logistics
    WP-Backgrounds by InoPlugs Web Design and Juwelier Schönmann