Amir M. Zaidan


Amir Zaidan is a business tutor specializing in problem-based learning techniques and industry-based courses as well as supervising industry graduation projects with the core aim of graduating work-ready world class business professionals. A professional tenured tutor and instructor known for dedication to problem-based learning and advocating entrepreneurship in various tertiary education institutions, Amir Zaidan secured himself a place on the Bahrain Polytechnic “Student Council Election Committee-Academic”, “Enterprise Development Centre Advisory Committee” and has been appointed for the role of “Programme Manager Flexible Delivery”.

Amir designs, builds and delivers his courses as well as core activities focused on championing creativity, innovation, life-long self learning and problem solving. With a reputation of adopting innovation, creativity, life-long self learning and problem solving Amir’s commitment manifests in his continuous involvement in student developmental activities which have recently effectively resulted in graduating business friendly enterprising professionals, securing their career paths from job seekers to job choosers. Amir’s innovation and enterprising support efforts have successfully resulted in delivering Bahrain Polytechnic’s core expected results of producing work-ready world class employees.

Amir’s career includes branding and promoting a start-up tertiary education Institution (Bahrain Polytechnic Founding member), marketing an MBA programme at a tertiary education institution, designing industry-based business courses and delivering business courses to BSc students. His education career includes instructing tertiary level students on business trends and modern arts of Management, Marketing, Creating and Marketing start-ups, Human Behavior and Managing People. The courses include solving real-life Industry problems for in-context businesses, using Moodle, power point slides, the Polytechnic website, e-learning tools and e-resources. Part of his job is also developing and updating Marketing and Management subjects content to be delivered in problem- based real-life learning delivery methods.

Amir holds a track record of various publications including professional publications and international academic conference proceedings in the fields of marketing.

Amir has completed his doctoral seminar and is currently working on his PhD, holds a double major Masters in Business Administration from AOU Bahrain, holds a BA in English Arts and Literature from Ainshams University, is a professional certified trainer, holds a certification of adult education from CPIT-New Zealand and a NLP certificate from Bahrain. He has over 13 years of experience in tertiary education around the GCC countries and MENA region.

Academic Qualifications Obtained

2006Masters Of Business Administration, AOU, Bahrain 
2000BA Arts and Literature, AS University, Egypt
1996GCSE, BC, Bahrain 
1996GSC, Bahrain


Professional Certifications

2011Certified Trainer, International Academy for Training and Consulting (IATC), Bahrain
2008Postgraduate Certificate in Tertiary Adult Teaching, Christchurch Polytechnic Institute of Technology, New Zeeland


Teaching Expertise

2008-PresentHigher Education Business Tutor/ Graduation Industry projects’ academic supervisor, Bahrain Polytechnic, Bahrain.
2006-2009Higher Education Tutor of Management Courses, AO University, Bahrain / KSA
2003-2007Higher Education Tutor of Business English, Arab Academy for Science, Technology & Maritime Transport DA, Bahrain.
2001-2003Corporate Business and Career Development Tutor for continued post Graduate education, Berlitz International Centre, Egypt


Relevant Industry Expertise

2008-2018Marketing consultant for SME companies in the GCC
2008-2009Institutional Marketing and Liaison Assistant Manager ,Bahrain Polytechnic, Bahrain
2007-2008Marketing officer and coordinator of  MBA (UK-Leicester) Programme, Bahrain



Marketing, consumer behavior, Workforce
Impact of demographic variables on customer motivation in shared economy and peer to peer networked services.
The Influence of Users Generated Content on Attitudes Towards Brand And Purchase Intentions.
Building the Workforce
Consumer Behavior, Higher Education students are the products not customers from a marketing perspective, Redefining marketing in the Bahrain Business community


  • Zaidan, A., Shuqair, S., Cragg, P. and Mitchell, T.  (2017).  ‘Do demographic variables affect traveller’s motivations towards choosing peer to peer networked hospitality rentals?’  Paper presented to the 9th International Tourism Congress (ITC ’17), Peniche, Portugal.  November 2017.
  • Zaidan, A., Shuqair, S., Cragg, P. and Mitchell, T.  (2016). The Influence of Users Generated Content on Attitude Towards Brand And Purchase Intentions – Case of Bahrain.  International Journal of Business Marketing and Management (IJBMM). Vol 1 (5), pp. 09-20.

Boards, Advisory Committees, Professional Organisations

  1. Member of Digital Marketing Association (MDigMA).
  2. Academic Member, Student Council Election Committee-Academic, Bahrain Polytechnic, Bahrain, 2014
  3. Member ,Enterprise Development Centre Advisory Committee,  Bahrain Polytechnic, Bahrain, 2012-2014
  4. Member of Faculty Board School of business and Logistics
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