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Bachelor of Visual Design

Programme Length and Credits

  • 8 Semesters (Full-Time) – 480 credits

Programme Entry Requirements

  • Applicants must achieve the minimum requirements in the English and Mathematics entry tests OR passing Maths and English courses in the Foundation programme.
  • In addition, applicants must submit a portfolio of 10 to 20 examples that has a range of original, developmental and finished works. A portfolio may consist of any type of the student’s artistic work.
  • If successful at portfolio review, the applicant will attend an interview where they will be chosen according to motivation, maturity, creativity and communication skills.
Download Brochure Course Fees Submit Visual Design Portfolio

Introduction and Programme Aims

DSC_0246The Bachelor of Visual Design aims to deliver a successful and effective programme of study of which is distinctly “hands on” and highly interactive that has its foundations in the visual communication industry of today.
Students are encouraged to achieve excellence within their disciplined areas to inspire the growth of their cultural and aesthetic sensitivities; leading them to an understanding of those human factors so essential in the production of communication and information.
The programme’s goals are to develop a student’s awareness of global issues and of their role as a Visual Design graduate as a member of the international community.
Graduates will have a broad-based knowledge of the design industry with an understanding of, and capabilities within, their field of visual design. They will be able to adapt and apply skills such as research and critical thinking to situations of today.

Graduate Profile

On successful completion of this programme, students will have the skills and knowledge to be able to:

  • Solve creative problems, take risks, challenge preconceptions, experiment and test ideas within the field of visual design including research and synthesis of technical, aesthetic and conceptual knowledge.
  • Recognise the influence of major cultural and aesthetic trends, both historical and contemporary, in Visual Design
  • Communicate clarity of purpose, appropriate selection of media with sensitivity to the needs of the audience in the production and presentation of ideas.
  • Utilise a design approach to apply new ways of addressing contemporary issues that involve working with others, industry and community
  • Manipulate image and typography accurately and cohesively in order to turn the client’s ideas into final output.
  • Team work: Interact effectively with fellow designers or with those from different disciplines through collaboration, collective endeavor and negotiation
  • Communication: Articulate ideas and information comprehensively in visual, oral and written forms through effective communication and presentation skills
  • Technology: Utilise industry standard technology effectively and ethically
  • Self-Management: Demonstrate the ability to study independently, set goals, manage their own work load and meet deadlines
  • Problem Solving: Identify, critically analyse a problem, trouble-shoot, formulate and justify the most appropriate solutions.
  • Initiative and Enterprise: Use strategic thinking to demonstrate resourcefulness, innovation and entrepreneurship in Visual Design.
  • Planning and Organizing: Initiate, plan, execute and manage work efficiently and effectively
  • Learning: Recognize the need to engage and progress with continuous learning

Career Opportunities

Bachelor of Visual Design graduates will be able to find work in a variety of areas including but not limited to:

  • Advertising agencies.
  • Animation industry.
  • Graphic design consultants.
  • Graphic design educator.
  • Design studios.
  • Newspaper industry.
  • Packaging industry.
  • Printing industry.
  • Publishing industry.
  • Self-employment.
  • Tele-communications industry.
  • Visual communication.
  • Web design.
  • Television.
  • Games design.
  • Photo journalism.
  • Set design.
  • Commercial photography.
  • Exhibition design.
  • Brand marketing.
  • Interactive/haptic interface design.
  • Type design.
  • Corporate design.

Teaching and Assessment

Studio-based learning is practical in its nature and provides an environment that is characterized by diversity and multi-interactions. Courses are delivered primarily face to face through problem-based learning, which is supported by student-centered activities and hands on practical skills based lessons. Online learning as well as group discussions, videos, case studies and workshops will support the learning environment. Tutorials, independent research, and assignments will also be used. Assessments include presentations, briefs, group projects, reflective work, peer evaluations, client feedback, and research development.

Work Placement

During year 4 each student will be placed in a suitable design studio to gain more understanding of the private sector of the Visual Design Industry in Bahrain. Students will also participate in a group project for a local community not-for-profit organisation that is within the Visual Design arena. Both sections will have supervisors from the Polytechnic Bachelor of Visual Design Programme and from either the not-for-profit organisation or the chosen design studio.

Qualifications

  • Bachelor of Visual Design
  • Diploma in Visual Design

Accreditation and Partnerships

Bahrain Polytechnic will become a member of the Icograda Educational Network (IEN), a network of Art and Design schools around the world. This will enable students across design disciplines and cultures to raise awareness of the importance of design in the Gulf region.

Summary of Programme Structure

To be awarded a Bachelor of Visual Design degree, students must complete a four year programme of study consisting of 480 credits. Students may also exit with a Diploma in Visual Design upon achieving 240 credits which meet the specified requirements.
In the first two years, students will study several courses related to color theory, different typographies, historical studies in design, branding methods, and online media.
In their last two years, students will work on portfolio preparation and designs, design research, and project implementation. Students will have the opportunity to work on industry and community projects to prepare them for entry into the industry.
Specific courses being delivered in this programme can be found at the Polytechnic’s website under “Bachelor of Visual Design”.

Courses

Visual Design Courses

Normally Taken Year Course Title Course Code Mandatory / Optional NQF Level NQF Credit
1 English  Communication 1 EL5001 Mandatory 5 15
1 English Communication 2 EL5002 Mandatory 5 15
1 Visual Design I: Colour Theory, Design Theory & Methods VC6100 Mandatory 6 15
1 Visual Design II: Typography & Graphic Design VC6101 Mandatory 6 15
1 Computer Practical I: Design Principles & Image Creation VC6102 Mandatory 6 15
1 Computer Practical II: Layout Principles & Graphic Design VC6103 Mandatory 6 15
1 Historical Studies in Design VC6104 Mandatory 6 15
1,2,3 and 4 Digital Photography Basics VC6901 Optional 6 15
2 and 3 Video VC6902 Optional 6 15
2 English for Specific Purposes 3 EL6901 Mandatory 6 15
2 English for Specific Purposes 4 EL6902 Mandatory 6 15
2 Visual Design III: Advanced Typography VC7200 Mandatory 7 15
2 Visual Design IV: Branding VC7201 Mandatory 7 15
2 Design Principles & Online Media VC7202 Mandatory 7 15
2 Computer Practical IV: Digital Type Design & Type in Motion VC7203 Mandatory 7 15
2 – 3 Publication Design & Typography VC7904 Optional 7 15
2 – 3 Digital Design for the Web VC7906 Optional 7 15
2 – 3 Package Design VC7908 Optional 7 15
2 – 3 Branding in Advertising VC7909 Optional 7 15
2 – 3 The Power of Advertising VC7910 Optional 7 15
2 – 3 Poster Design VC7911 Optional 7 15
2 – 3 Special Project VC7920 Optional 7 15
2 – 3 Advanced Publication Design and Typography VC8914 Optional 8 15
3 Visual Design V: Sustainable Design VC7300 Mandatory 7 15
4 Visual Design VI: Portfolio Preparation & Design VC8301 Mandatory 8 30
4 Internship VC8303 Mandatory 8 30
4 Design Research Project VC8408 Mandatory 8 15
4 Degree Project Implementation VC8409 Mandatory 8 30
3 and 4 Advanced Publication Design and Typography VC8914 Optional 8 15
3 and 4 User Experience Design VC8916 Optional 8 15

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