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Master the fine art of web design…
Decode the language of the online world

Programme Length and Credit

  • 8 Semesters (Full-Time)
  • 480 credits

Programme Entry Requirements

Applicants MUST achieve the minimum requirements in English, Mathematics to be considered for selection to the programme. These requirements may be met by:

  • Passing the Polytechnic’s Math, and English Language entry tests.
  • Passing Maths, and appropriate English Language Courses in the Foundation (CAP) programme.
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Introduction and Programme Aims

DSC_0025This programme is suitable for students interested in the art, science and business of the World Wide Web. Working on real-world projects in teams, students learn all aspects of online digital production then specialise in design, development or management. Students can include courses from the ICT, Visual Design and Business programmes in their Web Media degree. Combining the art of content development with the technology of multimedia programming, students gain first hand experience in professional website production in both simulated and real work environments.

The programme’s flexible structure allows students to develop their skills in any aspect of website production. Courses will be tailored to the careers that students wish to pursue.

The programme aims to:

  • Provide “hands on”, highly interactive learning experiences, taking into account relevant industry issues of today, as well as issues that will fuel and inspire the fields of internet design, development and e-business in the future.
  • Provide an environment which encourages students to achieve excellence within their discipline areas and to develop their cultural and aesthetic sensitivities, leading them to an understanding of those human factors so essential to the communication of information.

Graduate Profile

A graduate of this programme will have advanced skills in at least 3 of the following areas:

  • Web design
  • Streaming multimedia
  • Animation
  • Game design and development
  • Content management
  • Programming
  • XML and Web services
  • Web creation software
  • Short film production
  • Mobile device programming
  • Information systems project management
  • Internet security
  • Web writing

Career Opportunities

There is a shortage of skilled Web specialists and this degree is a preparation for a variety of careers including:

  • Web design
  • Web development
  • Games design
  • Interactive multimedia production
  • PHP/XML programming
  • ASP.NET development
  • eContent for business and government management
  • Webmastering
  • eBusiness entrepreneurship
  • Online information systems management
  • eMarketing
  • Search engine marketing

Graduates will be sought-after employees in any company or sector of the economy which uses websites as part of their business operations, e.g. marketing, travel, banking, government or universities. Many Web specialists choose to become independent contractors, working in several different sectors.

Teaching and Assessment

Becoming a Web specialist requires a high level of technical expertise, combined with real-world project experience and problem-solving skills. Students work constantly on website projects, from the design phase through to development, then maintenance and content management.

A problem-based learning approach is used in many courses to encourage learners to develop good teamwork, communication, critical thinking and leadership skills.

Work Placement

Industry placement in eContent departments, advertising agencies, or digital studios will occur from Year 3 of the programme.


  • Bachelor of Web Media

Summary of Programme Structure

In the first year of the programme students study a range of core subjects related to each major: English, Web authoring, Internet & multimedia technology and Web design. This enables students to choose majors in later years. In the second year students develop technical skills further and study the business side of the Web Media industry. In the third and fourth years students specialize in technology, design or management and have opportunities to work on industry and community projects to prepare them for entry into the industry.

Problem-based learning is a feature of the programme and this approach develops team working, communication and critical thinking skills which are an essential characteristic of any graduate.

Web Media Courses

Web Media Courses

Normally Taken YearCourse TitleCourse CodeMandatory / ElectiveNQF LevelNQF Credit
1English Communication 1EL5001515
1English Communication 2EL5002515
1Website Authoring 1WM6001615
1Internet & Multimedia Technology 1WM6002615
1Web Design 1WM6003615
1Website Authoring 2WM6004615
1Internet & Multimedia Technology 2WM6005615
1Introduction to e-Marketing & Social MediaWM6009615
2English for Specific Purposes 3EL6901615
2English for Specific Purposes 4EL6902615
2Audio & Video WM6006615
2Content Management 1WM6007615
2Strategic Web Communication & Content CreationWM6008615
2Mobile Web DevelopmentWM7001715
23D Modelling and AnimationWM7002715
3Human Computer InteractionWM7003715
3Web Programming 1WM7005715
3Web MarketingWM7007715
3Audio and Video AdvancedWM8001815
3Web Programming 2WM8002815
3Advanced Design for the WebWM8005815
4Web Media ProjectWM7008730
4Advanced Interactive ApplicationsWM8004815
4e-Commerce & EntrepreneurshipWM8006815
4Cooperative Learning ProjectWM8008830
1 – 4Elective Credit 3 – 845
1 – 4National Requirement Credit 6 – 815

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