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Turn your creative skills into a career…
A rewarding path for the visual designer at heart.

Bachelor of Visual Design

Programme Length and Credits

  • 8 Semesters (Full-Time) – 480 credits

Programme Entry Requirements

  • Applicants MUST achieve the minimum requirements in English, Mathematics and IT (if applicable) to be considered for selection to the programme.
  • In addition, applicants must submit a portfolio of 10 to 20 examples that has a range of original, developmental and finished works. A portfolio may consist of any type of the student’s artistic work.
  • If successful at portfolio review, the applicant will attend an interview where they will be chosen according to motivation, maturity, creativity and communication skills.


Course FeesDownload Brochure


Introduction and Programme Aims

DSC_0246The Bachelor of Visual Design aims to deliver a successful and effective programme of study of which is distinctly “hands on” and highly interactive that has its foundations in the visual communication industry of today.

Students are encouraged to achieve excellence within their disciplined areas to inspire the growth of their cultural and aesthetic sensitivities; leading them to an understanding of those human factors so essential in the production of communication and information.

The programme’s goals are to develop a student’s awareness of global issues and of their role as a Visual Design graduate as a member of the international community.

Graduates will have a broad-based knowledge of the design industry with an understanding of, and capabilities within, their field of visual design. They will be able to adapt and apply skills such as research and critical thinking to situations of today.

Graduate Profile

On successful completion of this programme, students will have the skills and knowledge to be able to:

  • Solve creative problems, take risks, challenge preconceptions, experiment and test ideas within the field of visual design including research and synthesis of technical, aesthetic and conceptual knowledge.
  • Recognise the influence of major cultural and aesthetic trends, both historical and contemporary, in Visual Design
  • Communicate clarity of purpose, appropriate selection of media with sensitivity to the needs of the audience in the production and presentation of ideas.
  • Utilise a design approach to apply new ways of addressing contemporary issues that involve working with others, industry and community
  • Manipulate image and typography accurately and cohesively in order to turn the client’s ideas into final output.
  • Team work: Interact effectively with fellow designers or with those from different disciplines through collaboration, collective endeavor and negotiation
  • Communication: Articulate ideas and information comprehensively in visual, oral and written forms through effective communication and presentation skills
  • Technology: Utilise industry standard technology effectively and ethically
  • Self-Management: Demonstrate the ability to study independently, set goals, manage their own work load and meet deadlines
  • Problem Solving: Identify, critically analyse a problem, trouble-shoot, formulate and justify the most appropriate solutions.
  • Initiative and Enterprise: Use strategic thinking to demonstrate resourcefulness, innovation and entrepreneurship in Visual Design.
  • Planning and Organizing: Initiate, plan, execute and manage work efficiently and effectively
  • Learning: Recognize the need to engage and progress with continuous learning

Career Opportunities

Bachelor of Visual Design graduates will be able to find work in a variety of areas including but not limited to:

  • Advertising agencies.
  • Animation industry.
  • Graphic design consultants.
  • Graphic design educator.
  • Design studios.
  • Newspaper industry.
  • Packaging industry.
  • Printing industry.
  • Publishing industry.
  • Self-employment.
  • Tele-communications industry.
  • Visual communication.
  • Web design.
  • Television.
  • Games design.
  • Photo journalism.
  • Set design.
  • Commercial photography.
  • Exhibition design.
  • Brand marketing.
  • Interactive/haptic interface design.
  • Type design.
  • Corporate design.

Teaching and Assessment

Studio-based learning is practical in its nature and provides an environment that is characterized by diversity and multi-interactions. Courses are delivered primarily face to face through problem-based learning, which is supported by student-centered activities and hands on practical skills based lessons. Online learning as well as group discussions, videos, case studies and workshops will support the learning environment. Tutorials, independent research, and assignments will also be used. Assessments include presentations, briefs, group projects, reflective work, peer evaluations, client feedback, and research development.

Work Placement

During year 4 each student will be placed in a suitable design studio to gain more understanding of the private sector of the Visual Design Industry in Bahrain. Students will also participate in a group project for a local community not-for-profit organisation that is within the Visual Design arena.

Both sections will have supervisors from the Polytechnic Bachelor of Visual Design Programme and from either the not-for-profit organisation or the chosen design studio.


  • Bachelor of Visual Design
  • Diploma in Visual Design

Accreditation and Partnerships

Bahrain Polytechnic will become a member of the Icograda Educational Network (IEN), a network of Art and Design schools around the world. This will enable students across design disciplines and cultures to raise awareness of the importance of design in the Gulf region.

Summary of Programme Structure

Year 1:

  • English 1& 2, Design Theory & Methods, Colour Theory for Visual Design, Arabic and Roman Typography, Design Principles & Image Creation, Layout Principles & Graphic Design, Historical Studies in Design

Year 2:

  • English 3 & 4, Advanced Typography, Branding & Branding Methods, Design Principles & Online Media, Digital Type & Type in Motion,

Year 3:

  • Visual Design: Sustainable Design,

Year 4:

  • Portfolio preparation & Design, Internship, Design Research and Project Implementation

Studio Options: taken throughout the 4 years.

  • Digital Photography Basics, Video, Publication Design, Design Animation, Digital Design for the Web, Package Design, Advertising Design, Branding in Advertising, Poster Design, Advanced Publication Design, User Experience Design.


Visual Design Courses

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
1English  Communication 1EL5001Mandatory515
1English Communication 2EL5002Mandatory515
1Visual Design I: Colour Theory, Design Theory & MethodsVC6100Mandatory615
1Visual Design II: Typography & Graphic DesignVC6101Mandatory615
1Computer Practical I: Design Principles & Image CreationVC6102Mandatory615
1Computer Practical II: Layout Principles & Graphic DesignVC6103Mandatory615
1Historical Studies in DesignVC6104Mandatory615
1,2,3 and 4Digital Photography BasicsVC6901Optional615
2 and 3VideoVC6902Optional615
2English for Specific Purposes 3EL6901Mandatory615
2English for Specific Purposes 4EL6902Mandatory615
2Visual Design III: Advanced TypographyVC7200Mandatory715
2Visual Design IV: BrandingVC7201Mandatory715
2Design Principles & Online MediaVC7202Mandatory715
2Computer Practical IV: Digital Type Design & Type in MotionVC7203Mandatory715
2 – 3Publication Design & TypographyVC7904Optional715
2 – 3Digital Design for the WebVC7906Optional715
2 – 3Package DesignVC7908Optional715
2 – 3Branding in AdvertisingVC7909Optional715
2 – 3The Power of AdvertisingVC7910Optional715
2 – 3Poster DesignVC7911Optional715
2 – 3Special ProjectVC7920Optional715
2 – 3Advanced Publication Design and TypographyVC8914Optional815
3Visual Design V: Sustainable DesignVC7300Mandatory715
4Visual Design VI: Portfolio Preparation & DesignVC8301Mandatory830
4Design Research ProjectVC8408Mandatory815
4Degree Project ImplementationVC8409Mandatory830
3 and 4Advanced Publication Design and TypographyVC8914Optional815
3 and 4User Experience DesignVC8916Optional815

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