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Fostering future business leaders…
Build commercial awareness and get ready for success

Programme Length

  • Single Major: 8 Semesters (Full Time)
  • Double Major: 9 Semesters (Full Time)

Programme Entry Requirements

Applicants need to be competent in English and Maths and can show this by:

  • Passing the English and Maths selection tests at the required entry level; or
  • Passing English and Maths in the Foundation programme [CAP]
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Introduction and Programme Aims

DSC_0157Graduates of the Bachelor of Business will have a broad understanding of the business environment as well as technical and employability skills.

Graduates will have the skills to enable them to be successful in their chosen career whether it is accounting, banking and finance, human resource management, management, or marketing.

The Bachelor of Business programme aims to produce graduates who:

  • have the requisite skills demanded in the 21 Century workplace, supported by specific skills in key areas of business
  • are aware of the legal, ethical and professional standards
  • will be conversant with the latest business tools and techniques to be flexible and adaptable in the work place
  • are skilled, work-ready and prepared for life-long learning
  • have the skills required to choose the optimal solution for a particular problem and to implement it following professional standards
  • have the skills that enable them to work effectively in teams and to coherently present their ideas in written and oral form to a range of audiences


  • Accounting
  • Banking & Finance
  • Human Resource Management
  • Management
  • Marketing
  • Double Major (any two of the above)

Graduate Profile

Graduates of the Bachelor of Business will have a broad understanding of the business environment as well as the necessary technical skills to allow them to be successful in their chosen career.
They will:

  • Demonstrate a detailed knowledge of core business concepts and a broad understanding of the changing business environment
  • Evaluate business perspectives and adapt strategies to deal with varied (defined and some undefined) business contexts
  • Practice as professionals using 21 Century skills.
  • Possess other competencies, dependent on the Major studied.

Career Opportunities

Career pathways include but are not limited to:


  • Brand Manager
  • Content Marketer
  • Digital Marketing Executive
  •  Market Analyst
  • Marketing Coordinator
  • Product Manager
  • Public Relations Executive
  • SEO Executive
  • Social Media Specialist


  • Account Executive
  • Business Manager
  • Business Researcher
  • Events Advisor
  • Management Consultant
  • Operations Manager
  • Production Supervisor
  • Project Manager

Banking & Finance

  • Commercial Banker
  • Commodities Trader
  • Corporate Banker
  • Corporate Treasurer
  • Financial Manager
  • Investment Banker
  • Portfolio Analyst
  • Securities Analyst
  • Stock Broker


  • Chartered Accountant
  • Chief Financial Officer
  • Corporate Accountant
  • External Audit Partner/Manager/Supervisor
  • Internal Auditor
  • Management Accountant
  • Tax Adviser

Human Resource Management

  • General Manager
  • HR Business Partner
  • HR Manager
  • HR Generalist
  • HR Specialist
  • Management Consultant



Accreditation and Partnerships

  • The Accounting Major is accredited by ACCA (with 9 exemptions) and by CIMA (with 9 exemptions) and is seeking accreditation from other Professional Accountancy Bodies
  •  The Marketing Major is accredited by CIMA (with seven exemptions) and recognized by Hootsuite with the award of the Hootsuite Social Marketing Certification, the holders of which are listed in the Hootsuite Social Media Marketing Certified Professionals Directory.
  • All the other Majors are accredited by CIMA (with seven exemptions)

Teaching and Assessment

The programme is delivered through a mixture of interactive classroom lectures that involve case scenario analysis and problem-solving tasks, research projects, computer laboratory workshops, guest speakers, online forums and discussions, self-directed learning, small business set-up experiences; group activities.
Assessment for the programme is achievement-based, and assessment types may be drawn from:

  • Practical business projects.
  • Written reports/projects/portfolios/essays/reflective journals.
  • Presentations.
  • Case studies.
  •  Tests and examinations.
  • Research projects.

Industry Projects

In the final year of the Programme, students are required to complete a full-semester course (The Industry Project) based around a “real world” business problem.  This very often involves being in the work environment for 12 to 15 weeks, working on a problem identified by the client company, and producing an academic report as well as the specified client deliverable.


One of the following:

  • Bachelor of Business (Accounting)
  • Bachelor of Business (Banking & Finance)
  • Bachelor of Business (HRM)
  • Bachelor of Business (Management)
  • Bachelor of Business (Marketing)
  • Bachelor of Business (Double Major)
  • Bachelor of Business (Accounting and Banking & Finance)
  • Bachelor of Business (Accounting and HRM)
  • Bachelor of Business (Accounting and Management)
  • Bachelor of Business (Accounting and Marketing)
  • Bachelor of Business (Banking & Finance and HRM)
  • Bachelor of Business (Banking & Finance and Management)
  • Bachelor of Business (Banking & Finance and Marketing)
  • Bachelor of Business (HRM and Management)
  • Bachelor of Business (HRM and Marketing)
  • Bachelor of Business (Management and Marketing)
  • Bachelor of Business (Unendorsed) – this is a general business degree with no Major but eligible for an award of a Bachelor of Business.
  • Diploma in Business – this is awarded to those who do not meet the requirements for an award of a degree but have accumulated enough credits to be recognised

Summary of Programmes Structure

To be awarded a Bachelor of Business degree, students must complete a four year programme of study; four-and-half in the case of Double Major.

In the first two years of the programme, students will study core business courses that are the foundation for their major subjects.

In year three and year four they will study Major courses.  The current Majors are Accounting, Banking & Finance, HRM, Management, and Marketing.  All students have to complete an Industry Project based on their Major.
Academic Advising is available to students throughout their time on the Bachelor of Business Programme.


Core Courses

Normally Taken YearCourse TitleCourse CodeMandatory / ElectiveNQF LevelNQF Credit
1English Communication 1EL5001Mandatory515
1English Communication 2EL5002Mandatory515
1Introduction to MarketingBU6001Mandatory615
2English Skills AEL6003Mandatory615
2English Skills BEL6004Mandatory615
1Introduction to AccountingBU6005Mandatory615
1Quantitative Business MethodsBU6006Mandatory615
1Introduction to EconomicsBU6007Mandatory615
1Applied CommunicationBU6008Mandatory615
2English for Specific Purposes 3EL6901Mandatory615
2English for Specific Purposes 4EL6902Mandatory615
2Introduction to ManagementBU6004Mandatory615
2Introduction to FinanceBU6009Mandatory615
2Management Information SystemsBU6010Mandatory615
2Business Research MethodsBU6011Mandatory615
2Human Resource ManagementBU7002Mandatory715
2Business LawBU7003Mandatory715
3Project ManagementBU6012Mandatory615

Marketing Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Integrated Marketing CommunicationBU7101Mandatory715
3Digital MarketingBU7102Mandatory715
3Market ResearchBU7103Mandatory715
3Social Media MarketingBU7104Optional715
3International MarketingBU8100Optional815
3Brand ManagementBU8103Optional815
3Advanced Digital MarketingBU8104Mandatory815
4Services MarketingBU7100Optional715
4Marketing ManagementBU8101Optional815
4Marketing PlanningBU8102Optional815
4Collaborative Industry Project: MarketingBU8199Mandatory815

Management Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Advanced Supervisory ManagementBU7200Mandatory715
3Operations ManagementBU7201Mandatory715
3Organisational BehaviourBU7202Mandatory715
3Improving Quality in the WorkplaceBU7204Optional715
3International BusinessBU8200Optional815
4Collaborative Industry ProjectBU8099Mandatory860
4Strategic ManagementBU8202Optional815
4Enterprise DevelopmentBU8203Optional815
4Contemporary Management in a Gulf ContextBU8204Optional815

Finance and Banking Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Corporate FinanceBU7300Mandatory715
3Money & BankingBU7301Mandatory715
3Investment & Portfolio ManagementBU7302Mandatory715
3Financial Accounting IIBU7400Mandatory715
3Islamic Finance IBU7303Optional715
3Derivatives & Alternative InvestmentsBU8301Optional715
4Financial Risk ManagementBU8300Optional815
4International FinanceBU8302Optional815
4Islamic Finance IIBU8303Optional815
4Collaborative Industry ProjectBU8099Mandatory860

Accounting Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Corporate FinanceBU7300Mandatory715
3Financial Accounting IIBU7400Mandatory715
3Accounting SystemsBU7402Mandatory715
3Cost AccountingBU7403Mandatory715
3Financial ManagementBU7404Mandatory715
4Management AccountingBU7401Mandatory715
4Collaborative Industry ProjectBU8099Mandatory860
4Financial ReportingBU8402Mandatory815

Human Resource Management Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Organisational BehaviourBU7202Mandatory715
3Resourcing & Talent ManagementBU7700Mandatory715
3Employee RelationsBU7701Mandatory715
3Learning and Talent DevelopmentBU8700Mandatory815
4International HRMBU7702Mandatory715
4Collaborative Industry ProjectBU8099Mandatory860
4Rewards ManagementBU8701Mandatory815
4Strategic HRMBU8702Mandatory815

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