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Fostering future business leaders…
Build commercial awareness and get ready for success


Programme Length

  • 8 Semesters (Full-Time)

Programme Entry Requirements

Applicants need to be competent at English and Maths and can demonstrate it by:

  • Passing the English and Maths selection tests at the required entry level; or
  • Passing English and Maths in the foundation programme [CAP]
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Introduction and Programme Aims

DSC_0157Graduates of the Bachelor of Business will have a broad understanding of the business environment as well as technical and employability skills.

Graduates will have the skills to enable them to be successful in their chosen career, whether it is banking and finance, management, accounting, sales, or marketing.

  • A broad-based business knowledge
  • An understanding of the capabilities within, a specialised business field
  • English language suitable for modern global business
  • The confidence and skills to be life-long learners
  • Academic and personal capability
  • Abilities to expand their knowledge, adapt and apply skills such as research and critical thinking to any situation
  • Awareness of global issues and the role they will play as members of the international community
  • An understanding of real-life sociological and ethical issues


  1. Marketing
  2. Management
  3. Banking & Finance
  4. Accounting
  • Human Resource Management*
  • Events Management*

*Subject to final approval.

Graduate Profile

Graduates of the Bachelor of Business will have a broad understanding of the business environment as well as the necessary technical skills to allow them to be successful in their chosen career.

They will:

  • Be competent in their major field of study
  • Be critical thinkers in business
  • Understand the business environment and how businesses work in society
  • Have knowledge of different business strategies
  • Be self starters

Career Opportunities

Career pathways include but are not limited to:


  • Market Analysis
  • Marketing Coordination
  • Brand Management


  • Management Consultancy
  • Production and operations Management
  • New Venture Development

Accounting & Finance*

  • Charted Accountancy
  • Banking
  • Islamic Finance

Human Resource Management*

  • HR Specialist Roles
  • Organizational Development
  • HR Business Partnership

Events Management*

  • Meeting International Conferences and Exhibitions
  • Hospitality Operations
  • Marketing and Communications

Teaching and Learning

The programme is delivered through a mixture of interactive classroom lectures that involves case scenario analysis and problem-solving tasks, research projects, computer lab workshops, guest speakers, online forums and discussions, self-directed learning, small business set-up experiences and group tasks.


Assessment for the programme is achievement-based, and assessment methods may be drawn from:

  • Practical business projects
  • Written reports/projects/portfolios/essays/ reflective journals
  • Presentations
  • Case studies
  • Tests and examinations
  • Research projects
  • Assessments may be a combination of individual and group work


  • Bachelor of Business (Unendorsed degree)
  • Bachelor of Business (Major Area of Study)
  • Bachelor of Business (Double Major)

Summary of Programmes Structure

To be awarded a Bachelor of Business degree, students must complete a four year programme of study.

In the first two years of the programme, students will study core business courses that are the foundation for their major subjects.

Major subjects are studied in years three and four and include Finance, Accounting, Marketing, and Management. HRM and Events Management will be offered subject to approval.

Industry Projects

Students are required to complete a full-semester course (The Industry Project) based around a “real world” business problem in the final year of the programme.


Core Courses

Normally Taken YearCourse TitleCourse CodeMandatory / ElectiveNQF LevelNQF Credit
1English Communication 1EL5001Mandatory515
1English Communication 2EL5002Mandatory515
1Introduction to MarketingBU6001Mandatory615
2English Skills AEL6003Mandatory615
2English Skills BEL6004Mandatory615
1Introduction to AccountingBU6005Mandatory615
1Quantitative Business MethodsBU6006Mandatory615
1Introduction to EconomicsBU6007Mandatory615
1Applied CommunicationBU6008Mandatory615
2English for Specific Purposes 3EL6901Mandatory615
2English for Specific Purposes 4EL6902Mandatory615
2Introduction to ManagementBU6004Mandatory615
2Introduction to FinanceBU6009Mandatory615
2Management Information SystemsBU6010Mandatory615
2Business Research MethodsBU6011Mandatory615
2Human Resource ManagementBU7002Mandatory715
2Business LawBU7003Mandatory715
3Project ManagementBU6012Mandatory615

Marketing Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Integrated Marketing CommunicationBU7101Mandatory715
3Digital MarketingBU7102Mandatory715
3Market ResearchBU7103Mandatory715
3Social Media MarketingBU7104Optional715
3International MarketingBU8100Optional815
3Brand ManagementBU8103Optional815
3Advanced Digital MarketingBU8104Mandatory815
4Services MarketingBU7100Optional715
4Marketing ManagementBU8101Optional815
4Marketing PlanningBU8102Optional815
4Collaborative Industry Project: MarketingBU8199Mandatory815

Management Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Advanced Supervisory ManagementBU7200Mandatory715
3Operations ManagementBU7201Mandatory715
3Organisational BehaviourBU7202Mandatory715
3Improving Quality in the WorkplaceBU7204Optional715
3International BusinessBU8200Optional815
4Collaborative Industry ProjectBU8099Mandatory860
4Strategic ManagementBU8202Optional815
4Enterprise DevelopmentBU8203Optional815
4Contemporary Management in a Gulf ContextBU8204Optional815

Finance and Banking Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Corporate FinanceBU7300Mandatory715
3Money & BankingBU7301Mandatory715
3Investment & Portfolio ManagementBU7302Mandatory715
3Financial Accounting IIBU7400Mandatory715
3Islamic Finance IBU7303Optional715
3Derivatives & Alternative InvestmentsBU8301Optional715
4Financial Risk ManagementBU8300Optional815
4International FinanceBU8302Optional815
4Islamic Finance IIBU8303Optional815
4Collaborative Industry ProjectBU8099Mandatory860

Accounting Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Corporate FinanceBU7300Mandatory715
3Financial Accounting IIBU7400Mandatory715
3Accounting SystemsBU7402Mandatory715
3Cost AccountingBU7403Mandatory715
3Financial ManagementBU7404Mandatory715
4Management AccountingBU7401Mandatory715
4Collaborative Industry ProjectBU8099Mandatory860
4Financial ReportingBU8402Mandatory815

Human Resource Management Major

Normally Taken YearCourse TitleCourse CodeMandatory / OptionalNQF LevelNQF Credit
3Organisational BehaviourBU7202Mandatory715
3Resourcing & Talent ManagementBU7700Mandatory715
3Employee RelationsBU7701Mandatory715
3Learning and Talent DevelopmentBU8700Mandatory815
4International HRMBU7702Mandatory715
4Collaborative Industry ProjectBU8099Mandatory860
4Rewards ManagementBU8701Mandatory815
4Strategic HRMBU8702Mandatory815

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